With the Costa Concordia dangling on a watery ledge, parent company Carnival Corp. reduced its marketing spend and expects no long-term impact on its overall business.
After Costa Concordia, Carnival reduces marketing and expects no long-term impact
January 31, 2012 By 1 Comment
Princess Cruises exec blames direct booking on travel agents
October 22, 2010 By 7 Comments
Do you want to know why Princess Cruises and Cunard Line engage in so much consumer-direct marketing?
The Lebron James hunt — and the travel angle
July 9, 2010 By 2 Comments
Lebron James, who will be headed to the Miami Heat for the upcoming NBA season, was the most sought-after free agent since ITA Software.
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Carnival, AA keyword policies: Trademark protection or stifling competition?
December 22, 2009 By 2 Comments
Despite protests to the contrary, the move by Carnival Corp.’s brands in North America to bar travel-agency partners starting Jan. 1, 2010, from participating in keyword bidding on the lines’ trademarks likely comes down to an economic decision.
You know, in these things, you have to follow the money.
It likely has become so expensive for Carnival to bid on keywords in the Google, Bing and Yahoo search engines and then to consummate a booking that it is tempting for the cruise company to try to swat away the bids of those online travel agencies and other cruise sellers that it can pressure to bow out of the process.
Carnival’s decision has created an uproar in the ranks of some major online cruise sellers.
Carnival Corp.’s Arison on cruise commission cuts? No way
December 18, 2009 By 3 Comments
Carnival Corp. & plc took in $193 million in profits on a whopping $3.2 billion in revenue in its fourth quarter, which ended Nov. 30, the mega cruise company reported.
The profits were down from the fourth quarter of 2008, when Carnival’s net income was $371 million, so during a Q & A with financial analysts, the talk turned to belt-tightening measures.
Chairman and CEO Micky Arison was asked whether Carnival was planning on trimming travel agencies’ commission as an efficiency measure. He said Carnival was “absolutely not” contemplating such a move.
