Carnival rewards cruise agents for online bookings and Spirit Cruises offers miles

Travel Agent Rewards

Seeking to spur travel agents to use online tools, Carnival Cruise Lines introduced a rewards program for travel agents where they earn points to redeem iPads and gift cards after using various online tools.

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All change in hotel list – Top US travel sites, January 7 2012

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Only market leader TripAdvisor remained in its existing position last week in the top ten leading travel websites in the US as the remaining nine sites swapped places.

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Carnival unveils ad campaign to entice cruise rookies

Carnival Magic

Carnival Cruise Lines is kicking off a multi-channel ad campaign geared to attract legions of cruise newbies.

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Carnival Cruise Lines to use Facebook to promote Live Nation partnership

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Carnival Cruise Lines entered into a marketing alliance with concert promoter Live Nation Entertainment and will hype the partnership in social media.

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Carnival Splendor — Carnival tweets, cruise director blogs

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With the Carnival Splendor expected to dock today, Carnival Cruise Lines has picked up the pace of its social media response to the incident.

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Carnival Splendor and 1-way social media response from Carnival

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Since the Carnival Splendor crisis began Monday morning, Carnival Cruise Lines has posted four updates on its Facebook page and tweeted the links.

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Google likes click to call mobile ads — STA Travel, Liberty Travel, Carnival Cruise Lines try them out

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If your company wants to increase click-through rates in mobile advertising on Google, inserting a click-to-call option and/or displaying a local address are providing substantial upticks.

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Hold on — Carnival mandates online-only for some travel agent requests

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Carnival Cruise Lines, which gets some 70% of its sales from traditional travel agencies, began requiring them to carry out certain functions online only.

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Carnival Cruises rewrites social media policy, frees the travel tweeters

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As it pledged to do two months ago, Carnival Cruise Lines revamped its first social-media policy, removing previous restrictions on travel-agent partners’ use of CCL trademarks in tweets, status updates and blog posts.

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Carnival, Travelocity say e-marketing, SEO, website tweaks behind traffic surge

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So how did Carnival Cruise Lines and Travelocity manage to beef up the ranks of unique visitors to their websites in January?

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