FlightPortal, a new web management system for tracking the environmental impact of corporate travel, launches this week, backed by some heavyweights of the sector
Rather quirky attempt at publicity today from eco-travel site ResponsibleTravel.com after claiming it was hacked by a non-malicious user but decided to keep the content.
Amadeus recently announced a partnership with the International Civil Aviation Organization (ICAO) to provide the GDSâ€™s customers information about their air travel carbon emissions.
Given the negative environmental impact of travel coupled with widespread online distribution of travel content (schedules, pricing, images, product details, etc.), I wondered how all the GDSâ€™ were addressing the growing demand for more specific CO2 emissions data, specifically in air travel.
First, some terminology.
Responsibletravel.com has today given its online carbon offsetting programme the chop – a move almost guaranteed to inspire differing opinions about how to highlight climate change with air travel-hungry travellers.
One of the first organisations to do so, the site proudly launched its offsetting programme in 2002 and spearheaded a round of soul-searching within larger travel firms as to how they should deal with the thorny issue of selling or promoting travel at the same time as appearing to be aware of its impact on the global environment.
Fast forward seven years and ResponsibleTravel has abandoned the programme, citing a Friends of the Earth report into the wider offsetting issue.
What is my agenda for the site, what do I say, what is my voice, my goal, my cause, what will I write about?
Those of you who know me well are already aware of what drives my personal ambition as well as my writing: travel, technology and the environment.
And while future posts, articles and theoretical ramblings will present a stronger focus on tourism technology, I felt it appropriate to address a larger subject. Global, if you will.