Rather than ask people questions, Google tracked the behavior of volunteers.
Google study of mobile search behavior reveals travel insights
March 18, 2013 By 4 Comments
Five tips from Expedia on how hotels can convert OTA traffic into bookings in 2013
March 14, 2013 By 4 Comments
Expedia’s Josh Saunders, director of market management, recommends five conversion tactics to maximize your hotel’s return with its online travel agency.
Revenge of the call center: Travelers are calling hotels more than before, says study
January 17, 2013 By Leave a Comment
The travel industry has a huge opportunity to capitalize on phone calls as more consumers call to book trips directly from their smartphones, says a report today by Marchex
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Econsultancy says the top travel INFOGRAPHIC of 2012 was by Monetate
January 8, 2013 By 4 Comments
Out of 700,000 infographics, the digital marketing consulting firm chose Monetate’s as the best for travel. The poster spotlights best practices for customer conversion.
TagMan shows travel company reluctance for social plug-ins [INFOGRAPHIC]
March 21, 2012 By 1 Comment
Here’s a neat infographic from TagMan demonstrating the impact social media plug-ins can have on purchasing.
Why companies should not hide from bad reviews
March 15, 2012 By 6 Comments
Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah
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Google sees higher conversions from tablets – cars, sofas and houses among purchases
October 12, 2011 By Leave a Comment
Google is witnessing much higher conversion rates from tablet devices such as the iPad than either mobile phones or desktop computers.
Expedia global websites getting hotel page redesign
November 29, 2010 By 6 Comments
Expedia-branded websites in the U.S., the U.K., Australia and New Zealand got a makeover of their hotel information pages and the rest of the company’s global websites will get similar redesigns through the first quarter of 2011.
