The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance.
Gadgets gone mad – the bedtime story
April 24, 2012 By 2 Comments
Here’s a modern take on an old favourite bedtime story called Goodnight Moon by Margaret Wise Brown.
What is the best for travel websites – videos or virtual tours?
February 1, 2012 By 21 Comments
Travel suppliers are constantly looking for better ways to effectively market themselves on the internet and inevitably I get asked the question: “Video or virtual tours?”
video advertisements
How rich visuals generate more travel bookings
January 23, 2012 By 12 Comments
It’s hard to find any business better suited for the internet than travel and hospitality.
Students build truth finder technology to locate dodgy hotel reviews
July 27, 2011 By 13 Comments
Researchers at a US university have developed software which they claim can identify fake hotel reviews by analysing its linguistic structure.
