Vancouver Tourism, reacting to the riots following the Canucks’ loss in the Stanley Cup, is providing destination marketing organizations everywhere with a lesson in crisis communications.
Inside social media at Delta Air Lines — a behind the scenes look
June 16, 2011 By 7 Comments
It’s every travel brand’s social media worst nightmare: A video goes viral putting the company in a sour light.
Social media case study: JetBlue blogs, tweets about flight attendant weird news
August 13, 2010 By 5 Comments
There will be endless social media and crisis communications case studies written about JetBlue’s response to flight attendant Steven Slater’s unauthorized slide, amusement-park style, down a jet’s emergency chute.
