If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority.
Go to the travel consumer, do not expect them to come to you
July 17, 2012 By Leave a Comment
Hotels need to be more disruptive offline to trigger a better presence online
March 20, 2012 By 1 Comment
The most effective way to be really successful in business is by challenging the status quo – in fact, a favourite word of Tnooz’s is “disruption”.
Is there anyone out there who really loves the customer?
August 15, 2011 By 14 Comments
Recently I have become quite focused on the issues of customer trust – primarily I am saddened by the trend to take advantage of the consumer.
