Amadeus will integrate the world’s most popular back-end loyalty solution into its Altea Suite, boosting the revenue of its growing airline IT services unit.
How do airlines, hotels, cruise lines and other suppliers connect their data and knowledge of the traveller to the right offer at the right time?
Airline Frequent Flier Programs (FFPs) were introduced around three decades back by American Airlines in an attempt to reward repeat customers and build brand loyalty.
Clearly what kind of technology is available on cruise ships is becoming a significant marketing play for companies when trying to sell a trip.
When a TripAdvisor email with a Detroit Special Destination Update popped into my inbox yesterday, it was sort of a shock.