Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
Hi-tech is not a reason to sideline high-touch – a lesson for the travel industry from a shoe seller
I recently sat on a panel addressing destination marketers about just that: destination marketing today and tomorrow.
It’s not an illusion: the now-ubiquitous live chat button has proliferated amongst online retailers, creating consumer expectation alongside the widespread adoption of live chat customer service. However, the travel industry has been slow to adopt this technology.
Two days ago, someone started an online discussion thread on Reddit, asking hotel staff to reveal secrets. 500 comments later…
As technology evolves, we have seen some excellent innovation, some brilliant ideas and heralded the arrival of many, many startups.