News that Ryanair has signed a deal with data marketing specialist Adara is interesting in that it gives the airline access to additional revenue from targeted advertising as well as hopefully the sale of ancillaries
We’ve had the articles on the value of big data for the travel industry and some questioning methods already being used for personalisation
You are on a business trip and you speak into your iPhone, using its Siri voice search or dictation functionality, to send a message to your lover or to search for a clandestine place to meet.
Travelport GDS, which operates the Apollo/Galileo and Worldspan global distribution systems, became the first GDS to complete a U.S. Dept. of Commerce self-certification process related to privacy practices when transferring data from Europe to the U.S.