Is online marketing getting more sophisticated or just more annoying (and a bit creepy)?

cctv

News that Ryanair has signed a deal with data marketing specialist Adara is interesting in that it gives the airline access to additional revenue from targeted advertising as well as hopefully the sale of ancillaries

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Big data – where it’s coming from, where it’s headed [INFOGRAPHIC]

big data infographic cropped

We’ve had the articles on the value of big data for the travel industry and some questioning methods already being used for personalisation

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Does Siri kiss and tell?

Romance

You are on a business trip and you speak into your iPhone, using its Siri voice search or dictation functionality, to send a message to your lover or to search for a clandestine place to meet.

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WikiLeaks: US concerned about German criticism of Passenger Name Recognition, Visa Waiver programs

wikileaks

Finally, an important travel and data privacy angle in the WikiLeaks document dump.

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Travelport GDS goes public with privacy self-certification

de2

Travelport GDS, which operates the Apollo/Galileo and Worldspan global distribution systems, became the first GDS to complete a U.S. Dept. of Commerce self-certification process related to privacy practices when transferring data from Europe to the U.S.

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