News that Ryanair has signed a deal with data marketing specialist Adara is interesting in that it gives the airline access to additional revenue from targeted advertising as well as hopefully the sale of ancillaries
Is online marketing getting more sophisticated or just more annoying (and a bit creepy)?
April 29, 2013 By 7 Comments
Big data – where it’s coming from, where it’s headed [INFOGRAPHIC]
December 14, 2012 By Leave a Comment
We’ve had the articles on the value of big data for the travel industry and some questioning methods already being used for personalisation
Does Siri kiss and tell?
May 23, 2012 By 1 Comment
You are on a business trip and you speak into your iPhone, using its Siri voice search or dictation functionality, to send a message to your lover or to search for a clandestine place to meet.
video advertisements
WikiLeaks: US concerned about German criticism of Passenger Name Recognition, Visa Waiver programs
December 9, 2010 By 2 Comments
Finally, an important travel and data privacy angle in the WikiLeaks document dump.
Travelport GDS goes public with privacy self-certification
February 16, 2010 By 3 Comments
Travelport GDS, which operates the Apollo/Galileo and Worldspan global distribution systems, became the first GDS to complete a U.S. Dept. of Commerce self-certification process related to privacy practices when transferring data from Europe to the U.S.
