The truth can now be told — Delta Air Lines has no website strategy.
Transforming Delta.com from an ATM machine into part of a digital experience
June 17, 2011 By 2 Comments
Inside social media at Delta Air Lines — a behind the scenes look
June 16, 2011 By 7 Comments
It’s every travel brand’s social media worst nightmare: A video goes viral putting the company in a sour light.
Delta Air Lines reverses course after US soldiers post video about bag fees
June 9, 2011 By 3 Comments
Delta Air Lines increased its free-checked bag allotment from three to four for U.S. military flying on orders after two soldiers returning from Afghanistan posted a video on YouTube a day earlier complaining about the fees.
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Delta Air Lines seeks to become less pushy on fees
May 19, 2011 By Leave a Comment
Delta Air Lines sees an annual $1 billion revenue opportunity in ancillary services such as Economy Comfort seats and Sky Priority services, and the carrier wants to become less pushy about fees.
United Airlines and Amadeus dissolve Altéa contract with $75M payment
May 9, 2011 By 4 Comments
United Airlines and Amadeus officially dissolved their long-stalled contract to migrate the airline’s internal reservations system to the Amadeus Altéa platform from Travelport’s Apollo system.
Checked bags redefined: Delta enables travelers to check location of lost bags
April 21, 2011 By 1 Comment
Travelers who previously were content to keep tabs of their frequent flier miles online now have a new toy of sorts at Delta.com — they can track their lost or waylaid checked bags.
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Delta Air Lines introduces direct-connect strategy with Farelogix
April 19, 2011 By 4 Comments
Delta Air Lines signed a partnership with Farelogix to introduce a direct-connect strategy for travel agencies and corporations.
Delta adds Facebook check-in to online, app, mobile, kiosk, curbside options
March 18, 2011 By 1 Comment
You now can check in for your Delta Air Lines flight through its Ticket Counter app on Facebook.
Overbooked on Delta Air Lines? Passengers can bid for travel vouchers
January 19, 2011 By 1 Comment
Instead of asking for volunteers at the gate to leave overbooked flights, Delta Air Lines now is enabling travelers to bid on the opportunity much earlier in the process.
Delta removes flights from CheapAir, Vegas.com, AirGorilla and Globester
January 10, 2011 By 6 Comments
Delta Air Lines is continuing its distribution purge.
