Landmark stat for Southwest after the airline continued its dominance of the web amongst US carriers, securing double the amount of traffic traffic of its nearest rival.
Southwest has double the web traffic of Delta – Top US travel websites, February 2013
March 19, 2013 By Leave a Comment
Southwest shows airline rivals who is the daddy – Top US travel websites, January 2013
February 19, 2013 By 4 Comments
After seeing its lead narrow at the top of the most popular airline websites in the US in recent months, Southwest has returned to form and pushed ahead of its rival carriers.
Glass bottom jet! Delta’s new iPad app aggregates features for a wholly device-specific experience
January 11, 2013 By 2 Comments
Delta has been working on their digital experience for over two years now, and as as far as airlines are concerned, the newly minted app offers a very unique experience that is, thankfully, thoughtful, fun, and potentially very useful.
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Actions speak louder than tweets – a change in thinking from airlines with Twitter
January 2, 2013 By 2 Comments
Buried at the end of a promotional video for Dutch airline KLM just before Christmas was the following slogan:
Delta agrees joint venture with Virgin Atlantic, pays $360M for 49 percent stake
December 11, 2012 By Leave a Comment
Mooted seriously for a few weeks and predicted tactically by many for years, Delta and Virgin Atlantic have agreed a major joint venture in a bid to put pressure on their transatlantic rivals.
Social loyalty in action – airport check-ins on social media for air miles
November 26, 2012 By 4 Comments
Perhaps it is a small marketplace at this stage, but trading social information in return perks with travel brands is growing – with Delta the latest to try it out.
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Can airline merchandising and loyalty co-exist?
November 20, 2012 By 3 Comments
Suppliers continue to talk incessantly about these two strategies for revenue generation: merchandising and loyalty. Can they co-exist peacefully? Can third parties do either well? In short, not yet.
The Scan: Delta relaunches its website, and other travel tech news
November 13, 2012 By Leave a Comment
Delta Air Lines, ebookers, Aurasma, Jetwing Hotels, SiteMinder, and WordStream all appear in our roundup of the stories making news and driving opinion on 13 November.
Priceline-Kayak deal: Airlines are the winners (again)
November 11, 2012 By 2 Comments
In 2008, Delta announced its long awaited marriage to Northwest Airlines. In doing so it started in motion a chain of events that continues to define the market for the distribution of air products.
Will airlines step up and provide a better hotel booking experience?
November 7, 2012 By 10 Comments
90% of consumers would book hotels through airline websites if they found the offers “compelling and convenient.” This is a big IF, especially when looking at many of the current hotel booking experiences on airline websites
