Landmark stat for Southwest after the airline continued its dominance of the web amongst US carriers, securing double the amount of traffic traffic of its nearest rival.
After seeing its lead narrow at the top of the most popular airline websites in the US in recent months, Southwest has returned to form and pushed ahead of its rival carriers.
Delta has been working on their digital experience for over two years now, and as as far as airlines are concerned, the newly minted app offers a very unique experience that is, thankfully, thoughtful, fun, and potentially very useful.
Mooted seriously for a few weeks and predicted tactically by many for years, Delta and Virgin Atlantic have agreed a major joint venture in a bid to put pressure on their transatlantic rivals.
Perhaps it is a small marketplace at this stage, but trading social information in return perks with travel brands is growing – with Delta the latest to try it out.
Suppliers continue to talk incessantly about these two strategies for revenue generation: merchandising and loyalty. Can they co-exist peacefully? Can third parties do either well? In short, not yet.
Delta Air Lines, ebookers, Aurasma, Jetwing Hotels, SiteMinder, and WordStream all appear in our roundup of the stories making news and driving opinion on 13 November.
90% of consumers would book hotels through airline websites if they found the offers “compelling and convenient.” This is a big IF, especially when looking at many of the current hotel booking experiences on airline websites