Online travel agencies are evolving on a number of levels – but not least from a design perspective where the idea of throwing everything at the user is giving way to simplicity.
Eurostar has started the deployment of a new visual identity, due to be rolled out across all products including, obviously, the trains.
This might be an 1 April-type story – but it isn’t April Fool’s Day and this is a story about Dubai, so anything is possible when it comes to hotels in the Middle Eastern state.
With Hipmunk and Room77 the current darlings of the Valley crowd, it is perhaps time to revisit the user experience of travel sites.
Protocols to check if content might be insensitive to readers in the wake of international incidents are yet to extend to all corners of online travel.
Just four weeks ago Google began testing previews of web pages in search results – an intriguing move, but one which made sense after the launch of Google Instant.
Another day, another test by the Googleplex it seems – this time a pop-up window in search results to show users a preview of each website.
Travel websites are generally failing when it comes to customer service and helping users with problems online – but luckily other parts of the user experience are looking up.