
European online travel agency TravelRepublic has abandoned its unofficial “don’t fix it if it isn’t broken” mantra and revealed its first major redesign for seven years.

European online travel agency TravelRepublic has abandoned its unofficial “don’t fix it if it isn’t broken” mantra and revealed its first major redesign for seven years.
Eurostar has started the deployment of a new visual identity, due to be rolled out across all products including, obviously, the trains.
This might be an 1 April-type story – but it isn’t April Fool’s Day and this is a story about Dubai, so anything is possible when it comes to hotels in the Middle Eastern state.

With Hipmunk and Room77 the current darlings of the Valley crowd, it is perhaps time to revisit the user experience of travel sites.
Protocols to check if content might be insensitive to readers in the wake of international incidents are yet to extend to all corners of online travel.
Just four weeks ago Google began testing previews of web pages in search results – an intriguing move, but one which made sense after the launch of Google Instant.

Another day, another test by the Googleplex it seems – this time a pop-up window in search results to show users a preview of each website.

Budget accommodation provider Hostelworld unveils a brand new website this week aimed at improving user experience and taking a stripped down approach to navigation.
Travel websites are generally failing when it comes to customer service and helping users with problems online – but luckily other parts of the user experience are looking up.
Fresh from hiring its first ever advertising agency for TV creative work, Skyscanner has unveiled the first 30-second spot to be aired in Scotland ahead of a possible wider roll-out across the UK.
The ad launched on a number of leading Scottish commercial channels in prime and off-peak time slots and will run until mid-February before officials at the metasearch site decide whether to extend elsewhere.
The agency behind the ad – featuring two plane spotters discussing aircraft and fares at the end of a runway – is Edinburgh-based Newhaven, with media buying by FeatherBrooksbank.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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