Travelzoo Asia Pacific launched Local Deals in China as it tries to stand out amidst the clamor of more than 1,000 group-buying sites in the country.
Soon it seems nearly every travel site will offer members’ only flash sales for hotels or local deals.
TripAdvisor is a behemoth, a new TravelPost is looming and there are countless other competitors, so how do you run a successful business in the hotel review and user-generated content space?
A new Forrester Research study confirms what we’ve known for some time: Online travel agencies struggle to differentiate themselves.
The study, “The Online Travel Brands that Win with U.S. Leisure Travelers,” did conclude that U.S. online leisure travelers find that Expedia.com offers the widest array of destinations and the best customer service, Priceline stands out for its pricing and value, and hotels.com gets the highest marks for its hotel content.
But these three OTAs, which bested Travelocity, Orbitz, Kayak and Hotwire in the survey, shouldn’t clear space for these honors in their trophy cases because almost half of the survey respondents had no opinion about the respective brands, and the differences, even among the winners, weren’t all that dramatic.
Where the report gets interesting is where the authors, Henry Harteveldt and Elizabeth Stark, suggest solutions for what they say consumers view as “a homogenous beige mass” of travel intermediaries.