Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its positioning.
Singapore-based SimpliFlying has released their latest report, focused exclusively on eight current trends in airport marketing, which actually hold true for many travel businesses.
HotelRunner, a product of Turkish start-up CloudArena, is aimed squarely at helping the zero-to-three star segment of the hospitality industry reach digital audiences.
The World’s Longest Virtual flight, a one year anniversary promotion of Asia budget airline Scoot, fell flat after taking off without over 5,000 virtual passengers.
The first quarter of 2013 saw a generous increase in overall video videos, logging a 30% jump according to Freewheel’s latest Video Monetization Report.
In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad Extensions, with images and maps.
With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Hamilton Island, located off the Queensland coast of Australia, has scored a winner on Instagram when trying to market the destination to travelers.
Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.