Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its positioning.
Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform
June 17, 2013 By 2 Comments
Trends in airport marketing show incredible value being unlocked in airports
June 13, 2013 By 2 Comments
Singapore-based SimpliFlying has released their latest report, focused exclusively on eight current trends in airport marketing, which actually hold true for many travel businesses.
Growing online: HotelRunner bridges digital divide for lower tier hotels
June 11, 2013 By Leave a Comment
HotelRunner, a product of Turkish start-up CloudArena, is aimed squarely at helping the zero-to-three star segment of the hospitality industry reach digital audiences.
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Asian budget airline Scoot misses the runway despite clever promotion
June 7, 2013 By Leave a Comment
The World’s Longest Virtual flight, a one year anniversary promotion of Asia budget airline Scoot, fell flat after taking off without over 5,000 virtual passengers.
Latest online video stats show continued domination of short-form content
May 29, 2013 By Leave a Comment
The first quarter of 2013 saw a generous increase in overall video videos, logging a 30% jump according to Freewheel’s latest Video Monetization Report.
New ad alert: Google Ad Image Extensions
May 24, 2013 By 5 Comments
In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad Extensions, with images and maps.
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Brand California: How to build a sustained, long-term perspective
May 22, 2013 By 2 Comments
With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
Australian island plants a big flag on Instagram, reaps benefit of a winning placement
May 16, 2013 By 3 Comments
Hamilton Island, located off the Queensland coast of Australia, has scored a winner on Instagram when trying to market the destination to travelers.
Facebook: Home falters, in-feed video ads rolling out soon
May 14, 2013 By Leave a Comment
Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.
Marketing bosses must get involved more in ecommerce
May 3, 2013 By Leave a Comment
The billions of consumer money spent online has taught retailers something – that is, capturing customers via web channels the is crucial.
