While “continuing the conversation” is perhaps the most overused guru-fied social media phrase, it points to the underlying point of all brand-related marketing: to maintain the top-of-mind status that leads to purchase.
What travel can learn from American cookie brand Oreo’s best tweet ever
February 13, 2013 By 4 Comments
Kuoni taps into social for trend report, unveils plans for digital
January 20, 2012 By Leave a Comment
Long-haul specialist Kuoni decided to include the wisdom of its social fan-base for the first time in its Travel Trends Report 2012.
Transforming Delta.com from an ATM machine into part of a digital experience
June 17, 2011 By 2 Comments
The truth can now be told — Delta Air Lines has no website strategy.
