Ryanair appoints Independent Digital to handle online ad sales.
New ad alert: TripAdvisor rolls out new travel advertising product
April 4, 2013 By Leave a Comment
Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn’t scroll down to see any of the ads, do these count as impressions?
A rough guide to attribution marketing in travel
July 9, 2012 By 2 Comments
It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale.
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Travel Ad Network shakes up management and mission
September 7, 2011 By 3 Comments
New York-based Travel Ad Network (TAN) brought in a new CEO, is on the verge of changing its name, and is reviewing every aspect of the business as it tries to transform itself into a leading “travel news and information” brand.
Three top tips for remarketing techniques in travel
January 28, 2011 By 2 Comments
Did you know that more than 95% of website visitors leave before completing a transaction?
Travel advertisers use CAPTCHA for branded type-ins
October 11, 2010 By 4 Comments
Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.
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Online travel companies display ad buys nosedive
October 6, 2010 By 6 Comments
If you are an account rep trying to get online travel companies to buy display ads on your website, these are not the best of times.
