Ryanair appoints Independent Digital to handle online ad sales.
Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn’t scroll down to see any of the ads, do these count as impressions?
Itâ€™s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale.
Advertisers, including Expedia, Off & Away and a couple of hotel chains, are supplementing display advertising by using publishers’ CAPTCHA security tools for brand messaging.