Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country’s apparent coolness.
Holland reminds everyone how cool it is, scores massive hit on YouTube [VIDEO]
May 21, 2013 By Leave a Comment
Best Jobs in the World stunt works wonders for PR again, but technology needed to relieve strain
April 3, 2013 By Leave a Comment
To thousands of eager travellers it is the chance of a lifetime – to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.
RIP Travelllll – quirky name, plenty of content, potentially a large, vociferous and captive audience
March 24, 2013 By 9 Comments
Somewhat ironic that in the week that BBC sold Lonely Planet to a little known digital publishing house that a site created to cover issues affecting travel writers and blogging revealed it would be closing.
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Japan brings its people to the fore in hit web promo to tourists [VIDEO]
March 17, 2013 By 15 Comments
Many tourism boards choose to focus on the locations and things to do rather than its habitants as a method of enticing visitors to a country.
Recaptured: Tourism Australia steps into @Australia
March 15, 2013 By 4 Comments
The above tweet is one of the first from the @Australia Twitter handle, which was recently reclaimed by the country’s national tourism authority from a long-time squatter.
Brazil prepares fans for World Cup with 3D-style destination clips
February 14, 2013 By Leave a Comment
With the FIFA World Cup 2014 now 500 days away, Brazil is looking to give travellers and fans a taste of what to expect with a series of videos showcasing its host cities.
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Brand USA and Air France are the most-discussed travel brands in real-world conversations
February 6, 2013 By Leave a Comment
Forget social media. Most conversations about brands take place in the real world among real people. How can digital campaigns spark those conversations?
Pinterest may be worth $2 billion, but travel brands struggle to keep pace
February 6, 2013 By 18 Comments
Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site.
Big in the Big Easy: The super tech surrounding the Super Bowl
February 2, 2013 By Leave a Comment
The superlatives are many: the Big Game in the Big Easy is touted as both the greenest and most technological on record. And with over 100,000 fans descended on the Crescent City – a nearly 33% increase in population over one weekend – there are plenty of technological deployments of interest to the techno-geeky.
Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it
January 23, 2013 By 11 Comments
When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk – it matters to one billion or so people globally.
