Google launches destination advice on top attractions, plus conversational search

dublin top attractions google

The top attractions at a destination are automatically highlighted in a promotional bar when you search Google for “top things to do at destination X.”

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Brand USA and Air France are the most-discussed travel brands in real-world conversations

brand USA canyon

Forget social media. Most conversations about brands take place in the real world among real people. How can digital campaigns spark those conversations?

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How destinations are consumed on mobile

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The mobile phone is probably not the first device that comes to mind when researching a holiday destination

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Facebook: 9 fresh examples of how travel marketers can unlock success

facebook travel marketing

Tips from Facebook’s travel lead in Europe’s DACH region and marketers from major travel companies that have seen high conversion rates from social marketing.

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Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

cathay facebook

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk – it matters to one billion or so people globally.

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Is your neighbourhood Hot or Not? UrbanGems aims to crowd-source the best parts of London

urbangems cambridge university hot or not destination

Launched yesterday, the site ranks London’s top five most beautiful, calm and happy public spaces.

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3rd Planet aims high, wants global tourism participation for 3D interactive technology event in 2014

3rd planet

When 3rd Planet unveiled its interactive technology showcasing tourism destinations about a year ago, it was seen as pretty cool

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New Zealand targets youth in latest social marketing campaign

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Tourism New Zealand is calling on the travelling youth to say what they would trade for the chance to win one of six two-week holidays to the destination.

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YourTour partners with Amadeus, plots further growth following funding

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Itinerary planning service YourTour has formed a partnership to integrate its service within Amadeus.net.

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WAYN: Australia top tourism board with social media punch

WAYNstudy

Where are the national tourism boards now and which ones are the most social-media engaged?

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