New Zealand targets youth in latest social marketing campaign

new zealand

Tourism New Zealand is calling on the travelling youth to say what they would trade for the chance to win one of six two-week holidays to the destination.

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YourTour partners with Amadeus, plots further growth following funding

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Itinerary planning service YourTour has formed a partnership to integrate its service within Amadeus.net.

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WAYN: Australia top tourism board with social media punch

WAYNstudy

Where are the national tourism boards now and which ones are the most social-media engaged?

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How the web can make money for destinations through tours and activities

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I’ve learned over the years that working with destinations can be a tricky and sometimes frustrating endeavour.

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Amadeus to provide competitive intelligence to destinations, hotels

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Amadeus has a lot of airline booking data, to say the least, and the company utilizes those numbers in a new product that helps hotels and destination management organizations gauge how they measure up against the local market.

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Online players virtually absent from US travel promotion board

commerce

The U.S. Commerce Department made a few curious picks for the maiden board of the Corporation for Travel Promotion.

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After the Gulf oil spill, Florida tourism should stop advertising and start communicating

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The BP oil spill brought an unyielding spotlight of media coverage to the sunshine state and its Gulf Coast neighbors. Now what?

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DiscoverPad puts destination marketing organizations on the iPad

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Discover Anywhere Mobile, a Toronto-based software and services company specializing in location-aware applications for mobile devices and platforms, introduced the DiscoverPad.

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A new destination marketing organization strategy involving the tripecho

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In this era of iPads, metasearch and consumer content, where does the traditional CVB (convention and visitors bureau) or DMO (destination marketing organization) fit into the ever-fracturing leisure travel planning process?

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Expedia, American Express — When travel research perfectly aligns with business goals

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You have to love it — or maybe not — when travel research released separately today by Expedia and American Express almost reads like an advertisement for their respective offerings.

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