In October 2012, Tnooz was among the first to draw attention to the potential damage that might occur, if an OTA such as Booking.com becomes the host of the new .hotel(s) domain extension.
As we enter a brave new world of top-level domain names (TLDs), brought upon by the recent approval and registration process from ICANN, what are the opportunities for DMOs and CVBs?
A dramatic increase in the number of approved domain endings has been given the thumbs-up by naming board Icann, paving the way for what could be a massive change in corporate web strategy.
Clearly there is something in buying a string of country domain names and then throwing an existing online travel system onto it – or at least that’s what Sunshine.co.uk is doing.
Sales of domains Fly.com, Russia.com, America.com and Brazil.com were among the top ten highest valued URLs in 2009 as travel and geography-related sites showed a rise in popularity with buyers.
Not a typo – just an illustration of the lengths companies such as Travelocity will go to in order to snap up domain names needed for when users mistype a brand name.
The Sabre-owned online travel agency has just won a case through the National Arbitration Forum in the US to get its hands on Traveolcity.com.
Officials argued that the existing owner Enom was using the domain in “bad faith” and trading links to Travelocity competitors.