
As we enter a brave new world of top-level domain names (TLDs), brought upon by the recent approval and registration process from ICANN, what are the opportunities for DMOs and CVBs?

As we enter a brave new world of top-level domain names (TLDs), brought upon by the recent approval and registration process from ICANN, what are the opportunities for DMOs and CVBs?

It would be reasonably fair to say that the looming introduction of new Top Level Domain names across the web has yet to set the travel industry on fire.

I have recently been asked if the new global Top Level Domains will change or devalue the prices of existing domain names? My answer is always the same: a clear and resounding “no”.

A dramatic increase in the number of approved domain endings has been given the thumbs-up by naming board Icann, paving the way for what could be a massive change in corporate web strategy.

Clearly there is something in buying a string of country domain names and then throwing an existing online travel system onto it – or at least that’s what Sunshine.co.uk is doing.
Metasearch engine Skyscanner has unveiled three new country domains as it continue its global expansion programme.
Sales of domains Fly.com, Russia.com, America.com and Brazil.com were among the top ten highest valued URLs in 2009 as travel and geography-related sites showed a rise in popularity with buyers.
Not a typo – just an illustration of the lengths companies such as Travelocity will go to in order to snap up domain names needed for when users mistype a brand name.
The Sabre-owned online travel agency has just won a case through the National Arbitration Forum in the US to get its hands on Traveolcity.com.
Officials argued that the existing owner Enom was using the domain in “bad faith” and trading links to Travelocity competitors.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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