Top tips for marketing to affluent Chinese travellers

china laptop

The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

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Ctrip and eLong competing head to head in HotelsCombined

Ctrip and eLong

Almost a year after partnering with eLong, HotelsCombined expanded its reach in China and other parts of Asia by integrating hotel rates from Ctrip, as well.

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Expedia goes further into China with greater stake in eLong

elong

Expedia has acquired a further 8% in China-based online travel agency eLong for US$72.4 million

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Unhappy Fourth of July – Why summer 2011 is a big moment in Chinese online travel

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The investment by Chinese search leader Baidu into local metasearch company Qunar can be proclaimed a data point on China becoming the largest economy in the world.

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China search giant Baidu takes travel seriously with $306M punt on Qunar

qunar

While some industry folk in the western hemisphere gasp at levels of money being thrown into the likes of Wimdu and Airbnb, over in China there are even bigger sums in play.

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Expedia steps up Chinese push with eLong investment

elong

Expedia has increased its stake its Chinese online travel agency eLong to 56% and revealed a partnership with Chinese web and mobile tech firm Tencent Holdings.

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HotelsCombined and eLong — Does size of hotel reach matter?

hotelscombined

Hotel metaseach website Hotelscombined struck a distribution deal with China’s second largest online travel agency, eLong.

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Ctrip versus eLong versus everyone else

ctrip

As China’s online travel market grows, competition among trip booking sites has heated up, with home-grown providers fighting hard to keep and increase market share.

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Expedia Private Label goes mobile, social advertising profitable

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Expedia is taking its private label business mobile.

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eLong, Ctrip battle for China online travel consumers

elong

Chinese travelers are increasingly booking online and eLong and Ctrip are battling for their hearts, minds and Renminbi.

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