
The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

Almost a year after partnering with eLong, HotelsCombined expanded its reach in China and other parts of Asia by integrating hotel rates from Ctrip, as well.

The investment by Chinese search leader Baidu into local metasearch company Qunar can be proclaimed a data point on China becoming the largest economy in the world.

While some industry folk in the western hemisphere gasp at levels of money being thrown into the likes of Wimdu and Airbnb, over in China there are even bigger sums in play.
Expedia has increased its stake its Chinese online travel agency eLong to 56% and revealed a partnership with Chinese web and mobile tech firm Tencent Holdings.

Hotel metaseach website Hotelscombined struck a distribution deal with China’s second largest online travel agency, eLong.
As China’s online travel market grows, competition among trip booking sites has heated up, with home-grown providers fighting hard to keep and increase market share.
Chinese travelers are increasingly booking online and eLong and Ctrip are battling for their hearts, minds and Renminbi.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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