Social media? Pah – you can’t beat a good old chat with a mate to discover the best places to go, at least if you’re a hipster, round-the-world backpacker.
Too cool for school: blogs and social media low on list of influencers for gap year types
February 10, 2012 By 10 Comments
How Google Apps can help skinny startups and big travel brands
September 7, 2011 By 9 Comments
Forget Google and its push into the travel industry for a moment – less talked about is its drive to define how companies handle their web logistics.
American Airlines uses 5 channels for mobile sweepstakes submissions
August 30, 2011 By Leave a Comment
Social media contests are evolving as American Airlines attests to in the way it is taking submissions for its new Get Mobile, Get Moving sweepstakes.
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TripAdvisor promises Business Listings customers: no credit card details lost
March 25, 2011 By Leave a Comment
A day after TripAdvisor admitted a major security breach, Business Listings customers have received an email reassuring them that only email addresses were stolen.
TripAdvisor issues warning after part of email database is stolen
March 24, 2011 By 5 Comments
User review giant TripAdvisor has been forced to notify members of a major security breach after a “portion” of its 20 million-strong email list was stolen.
Why travel marketers need to understand those coming after Gen-Y
March 8, 2011 By 7 Comments
A common topic bounced around the industry focuses on what will be the most important marketing channels in travel.
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Expedia sorry for New Zealand earthquake email error
February 23, 2011 By 4 Comments
Expedia has apologised after an email promo featuring a picture of Christchurch cathedral in New Zealand was sent just hours after the city was struck by a fatal earthquake.
Five questions over in-house or outsourcing of hotel web marketing
February 22, 2011 By 4 Comments
One of the top discussions among hotel marketers today is about cutting costs and growing revenues in this tough market.
Online agency StudentUniverse launches media network
January 20, 2011 By Leave a Comment
StudentUniverse is the latest in a line of online travel agencies seeing the benefit of getting into the media space, this time through the creation of a media network.
Travel social media spend tipped to pass email marketing
December 15, 2010 By 5 Comments
More budget will be allocated to social media activity than email for the first time, a study of 2011 travel marketing strategies has found.
