We know the basics – social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products.
Turning social media reaction into booking action for travel brands [INFOGRAPHIC]
October 4, 2012 By 2 Comments
Mind the gap: the mobile traveler leads the way, but who will follow?
August 10, 2012 By Leave a Comment
The path to understanding the evolving mobile travel landscape is a journey that involves both figuring out how to make money and staying current with connected consumers adopting and using the latest technologies before, during and after travel.
iPad and other tablets starting to challenge old web shopping behaviour
July 20, 2012 By 6 Comments
For a device which pretty much didn’t exist in the minds of consumers until a few years ago, tablets (led by the iPad) are now fundamentally altering browsing and buying patterns.
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US travel marketers increasing digital ad spending as Google tweaks the rules
June 8, 2012 By 1 Comment
Oh, the complexity of paid search.
Why do consumers follow or like travel brands in social media? For the discounts, alas
June 6, 2012 By 11 Comments
Social media gurus (is that term trademarked now?) are often telling the industry that the social world is all about engagement with customers and creating communities, etc.
Eight cardinal sins of online customer service in travel
September 7, 2011 By 8 Comments
Web brands are often slammed for their poor customer service – and the travel sector is no exception.
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The emergence of social commerce as a force in travel
April 4, 2011 By 8 Comments
I was recently having an interesting debate with Dennis Schaal on the Tnooz Skype chatroom.
