While many hotels are still looking for that elusive social ROI, recent Panda and Penguin updates to Google (and Bing, too) suggest that direct bookings from social might not always be the right goal.
In case you missed it
Tnooz-Amadeus webinar VIDEO – How pre-shopping has changed the travel search experience
Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
Tnooz-eNett-MasterCard webinar VIDEO: How travel payments are transforming the industry
Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?
TnoozLIVE VIDEO – April 30 – Acquisitions, hotel wifi, WordPress, spotlight on mobile design-UEX
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.
Tnooz-Sabre Webinar VIDEO – Airline ancillaries: What is working in today’s marketplace
Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?