State of the nations: quick overview of European online travel

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European countries were hit hard (and many remain under pressure) during the global financial crisis, so how did the online travel sector cope and is it bouncing back?

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Expedia promising social and mobile as Ogilvy and Mather wins in Europe

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Expedia has appointed Ogilvy & Mather as its new advertising agency across Europe – but it is small details in today’s announcement that may give rivals a reason to worry.

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Travelzoo profitable in Europe for first time

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After a five-year push, Travelzoo achieved profitability in Europe for the first time.

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Technology and travel distribution in Europe by numbers

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Study released today by the European Technology and Travel Services Association and PhoCusWright gives an interesting overview of the online travel landscape across Europe.

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Private equity leading online travel consolidation in Europe

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Despite the presence of Expedia in most European countries, the European OTA space is still very fragmented with many local players and mid size groups.

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Study: European online travel agencies need to diversify

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European online travel agencies need to wean themselves away from the air business.

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Travelzoo focuses on Europe, feels World Cup ripples

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For Travelzoo these days, it’s all about Europe.

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Study: Few European travellers now planning and booking completely offline

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Less than 10% of travellers with web access in Europe’s key markets are planning and booking travel products without using the internet at any point.

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Poll says Americans, Europeans don’t shy away from airport body scanners

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A Financial Times and Harris Interactive online poll finds that the majority of Americans, Brits, Italians, French and Germans would bring on body scanners with X-rays in airports, while Spaniards and Chinese are less enthusiastic.

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PhoCusWright: ‘Bleak’ outlook for U.K. market, but online bookings growing

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A new PhoCusWright study portrays a “bleak” short-term picture for the overall U.K. travel market, but projects that online travel bookings will increase 3% in 2009 when the final tallies are in.

The report, PhoCusWright’s European Online Travel Overview Fifth Edition, notes that amidst a currency devaluation and the recession, U.K. online leisure and unmanaged business travel grew its share of bookings 5 percentage points to 45% of the overall £37.6 billion U.K travel market in 2009.

Online channels in the U.K. are benefitting from travelers’ penchant to scour the Web for holiday options, according to the study on travel trends in Europe.

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