Google’s lengthy wrangling with European regulators could see some kind of closure if a market test of proposals from the search giant proves successful.
The European Commission has a pending report due on the state of GDS distribution regulation in Europe.
The European Commission is often seen as a slumbering beast, spending years to make decisions and implement policy – not least when it comes to travel industry issues.
The floodgates have opened – last week’s frenzy of activity, when Expedia and then TripAdvisor submitted complaints to the European Commission about Google, has clearly triggered something.
Expedia (and the FairSearch group behind the scenes) has triggered something in the travel distribution ecosystem – with many now lining up wanting to take Google to task in Europe.
Just three days after former-parent company Expedia filed a complaint about Google to the European Commission, TripAdvisor has waded in with its own.
Expedia is not only trying to put pressure on Google in the US through the FairSearch campaign, but has now opened a second front in Europe over allegations of a “violation” of competition law.
FairSearch, the US lobbying group created originally to fight the mighty Google after the purchase of ITA Software was announced in 2010, is heading across the Atlantic.
A rather big and messy storm of a story has taken another twist in Europe after IATA was found in breach of flight data regulations on its PaxIS product.