Case study: Expedia’s South America Week

Saturday_LAN

Online travel agencies are often at a crossroads as far as marketing – they can either spend truckloads of cash on search advertising ) supplement their ad budgets with more creative partnerships that engage the imaginations of their consumers.

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Looking forward: Promoting tourism to areas impacted by Sandy

Superstorm Sandy Destruction

Superstorm Sandy will most likely end up in the history books as one of the most costliest storm to date, with an estimated economic dent of $71 billion, eclipsed only by category 3 Hurricane Katrina’s $141 billion.

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Lifestyle comparison: How do you stack up against the average business traveler? [INFOGRAPHIC]

ExpediaMediaSolutions

It appears that Expedia Media Solutions has plenty of time on their hands – perhaps it’s because they likely spend an inordinate amount of time in transit from one place to another, with plenty of time to soak in the airport atmosphere and stoke a healthy curiosity about the people around the them.

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video advertisements

Tablet usage is driving mobile travel bookings, says a survey by Expedia and Comscore

mobile devices travel bookings tablets expedia comscore data statistics tnooz

The popularity of tablet devices is encouraging more travellers to research and book trips via their mobile devices, a new study has found.

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Morning Scan: Apple may add fingerprint ID to Passbook, Expedia hires ad stars

fingerprint apple authentec

Apple may have bought Authentec because it wants to add swipe sensor technology to its devices, say legal findings.

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