Facebook is dreaming of a world where personalisation is no longer just a marketing buzzword and relevance is a reality.
Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so.
This month’s EyeForTravel North American Travel Distribution Summit was chock-full of travel industry thought leaders sharing case studies, best practices and knowledge surrounding the various areas of travel distribution.
With shifting consumer expectations due to the proliferation of last-minute booking apps, hotels must consider the implications of offering rooms via the last-minute mobile channel.
Putting in place a mobile strategy is no longer a nice-to-have, it is the essential weapon in a fast-paced and competitive sector.