Facebook is dreaming of a world where personalisation is no longer just a marketing buzzword and relevance is a reality.
Opportunity knocks: Facebook goes after truly personalised travel
May 7, 2013 By 3 Comments
Healing old wounds, braving new frontiers: five pointers to help travel through tough terrain
March 28, 2013 By Leave a Comment
Nobody said it was going to be easy for online travel businesses and it isn’t. In this multi-channel, digital world, the landscape continues to shift
Big Data in travel: Rubber hitting the road, but only for some
January 25, 2013 By 7 Comments
Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so.
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Travel marketer takeaways, cross-channel optimization and hotel revenue management [VIDEO]
September 24, 2012 By Leave a Comment
This month’s EyeForTravel North American Travel Distribution Summit was chock-full of travel industry thought leaders sharing case studies, best practices and knowledge surrounding the various areas of travel distribution.
The implications of last-minute bookings for hotel operators
September 20, 2012 By 8 Comments
With shifting consumer expectations due to the proliferation of last-minute booking apps, hotels must consider the implications of offering rooms via the last-minute mobile channel.
Navigating the rising mobile travel tide – Five pointers for the next 12 months
July 27, 2012 By 1 Comment
Putting in place a mobile strategy is no longer a nice-to-have, it is the essential weapon in a fast-paced and competitive sector.
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Super-creepy! Privacy in the age of Big Data and personalization in travel
June 13, 2012 By 16 Comments
Earlier this year, I sat on a panel which had the title “Don’t be a supercreep!”, covering privacy issues in the era of big data.
Ahoy the Pirates of Penzance [Travel Industry Disruption version]
April 23, 2012 By 13 Comments
Being called a bunch of pirates in an industry isn’t as bad an insult as it sounds – especially in the context of being seen as potential disruptive forces in the travel sector.
Does a good digital strategy ensure profits for hoteliers?
April 10, 2012 By 2 Comments
That’s what the latest Digital IQ Index report from L2 Think Tank says when it reviewed the “digital competence” of 52 of the world’s leading hotel brands.
Social media in travel by numbers [VIDEO]
March 14, 2012 By 9 Comments
It is easy to get carried along (or away?) with the buzz around social media in travel – x number of gazillion tweets per second, Facebook member figures, social graph, etc, etc.
