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Facebook: 9 fresh examples of how travel marketers can unlock success

January 29, 2013 By Sean O'Neill 14 Comments

Tips from Facebook’s travel lead in Europe’s DACH region and marketers from major travel companies that have seen high conversion rates from social marketing.

Filed Under: News Tagged With: destination marketing organization, digital marketing, DMOs, facebook, facebook connect, Facebook integration, Facebook likes, Facebook page, Facebook pages, mobile marketing, social graph, social marketing, social media, social media campaign, social media consulting, social media marketing, social media strategy, social networking, social recommendations, social search, social travel, social travel planning

In a rare departure, airlines trump other companies in customer service via Facebook [INFOGRAPHIC]

October 23, 2012 By Sean O'Neill Leave a Comment

social media airlines facebook customer service

An analysis finds that airlines addressed 69% of customer comments on airline Facebook pages, a higher rate than for any other industry sector.

Filed Under: News Tagged With: airline, facebook, Facebook page, Facebook pages, social media, social media customer service, social media marketing, social media monitoring, social media strategy

Room Key reveals partnerships, unveils TripAdvisor reviews

May 9, 2012 By Dennis Schaal 2 Comments

Four-month-old Room Key checked out of beta and revealed new partnerships with Sabre Hospitality and TravelClick as it attempts to bulk up its hotel choices with independent properties and additional chains.