There is a new kid in town when it comes to online marketing – Facebook, after years of trying to convince marketers that it was a viable platform, is starting to make its mark.
Google versus Facebook – from an advertising perspective [INFOGRAPHIC]
May 8, 2013 By 3 Comments
Opportunity knocks: Facebook goes after truly personalised travel
May 7, 2013 By 3 Comments
Facebook is dreaming of a world where personalisation is no longer just a marketing buzzword and relevance is a reality.
How to organise your social media workflow
May 6, 2013 By 1 Comment
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
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Decode this: The value of social media in marketing
May 2, 2013 By Leave a Comment
In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their phone.
Millions of social mentions bring the crowd to trip planning
May 2, 2013 By 2 Comments
By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city.
Reality check, please: Not every startup founder will be the next Mark Zuckerberg
May 1, 2013 By 1 Comment
Entrepreneurs dream of sell their company for millions of dollars. But a nasty secret of venture capital is that the dream can be dashed as the venture capitalists make millions in a sale, leaving the founders with nothing.
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Mining the Facebook social graph to work out what travellers want to do on a trip [INFOGRAPHIC]
May 1, 2013 By Leave a Comment
Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip.
Battle of the sexes played out in social media
April 29, 2013 By Leave a Comment
It’s not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts.
Beyond engagement and marketing – other growing pains for social media
April 26, 2013 By Leave a Comment
Listening to various panels at a recent event, I noticed many expressed a “wait and see” attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.
Thomas Cook tunes into social media with listening lab
April 25, 2013 By 1 Comment
Lots of buzz words kicking about in Thomas Cook’s announcement of a 24/7 rapid response social media listening lab
