There is a new kid in town when it comes to online marketing – Facebook, after years of trying to convince marketers that it was a viable platform, is starting to make its mark.
Facebook is dreaming of a world where personalisation is no longer just a marketing buzzword and relevance is a reality.
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
In the ongoing evolution of social media in 2012, people‚Äôs behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their phone.
By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city.
Entrepreneurs dream of sell their company for millions of dollars. But a nasty secret of venture capital is that the dream can be dashed as the venture capitalists make millions in a sale, leaving the founders with nothing.
Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip.
Listening to various panels at a recent event, I noticed many expressed a “wait and see” attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.
Lots of buzz words kicking about in Thomas Cook’s announcement of a 24/7 rapid response social media listening lab