Google’s lengthy wrangling with European regulators could see some kind of closure if a market test of proposals from the search giant proves successful.
US regulators may end their antitrust investigation of Googleâ€™s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites, say two news reports.
The floodgates have opened – last week’s frenzy of activity, when Expedia and then TripAdvisor submitted complaints to the European Commission about Google, has clearly triggered something.
Expedia (and the FairSearch group behind the scenes) has triggered something in the travel distribution ecosystem – with many now lining up wanting to take Google to task in Europe.
Just three days after former-parent company Expedia filed a complaint about Google to the European Commission, TripAdvisor has waded in with its own.