News earlier this week that about 10% of travel reviews on the web will be fake by 2014 probably came as a surprise to many
Homeless hostel ranked in city top ten on TripAdvisor as pranksters game the system
April 26, 2013 By 2 Comments
The Haters versus TripAdvisor – Is it 0-0 or 1-1?
October 10, 2012 By 1 Comment
When reputation management firm Kwikchex went public with its legal threat to TripAdvisor two years ago, most probably dismissed the notion as nonsense
TripAdvisor responds to a provocative study of bogus online reviews
August 23, 2012 By 32 Comments
The rating system used by TripAdvisor encourages companies — particularly small franchisees of major brands — to game it with fake reviews, says a new academic study.
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TripAdvisor slams Kwikchex for undermining confidence in review sites
April 30, 2012 By 18 Comments
Fighting talk from TripAdvisor as it launches a direct attack on Kwikchex in probably its strongest statement to date around its perceived light-touch stance over alleged fake reviews
War on fake travel content intensifies – now it is time to rate the hotel review sites
April 27, 2012 By 77 Comments
In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites
Why companies should not hide from bad reviews
March 15, 2012 By 6 Comments
Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah
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TripAdvisor ordered by UK regulator to stop claiming reviews are real, honest or trusted
January 31, 2012 By 23 Comments
TripAdvisor has hit back at a ruling by the Advertising Standards Authority, calling the body “out of touch with real people” and saying it has no material impact on its business.
Irish hotel group denies employees told to post positive reviews
January 31, 2012 By 5 Comments
Ireland-based Carlton Hotels Group says there is no strategy for employees to post positive reviews on TripAdvisor despite an Irish Times newspaper report this morning
TripAdvisor goes public and Kaufer says scale dominates phony reviews
December 21, 2011 By 2 Comments
Whether you love or hate TripAdvisor, which began trading today as a public company on Nasdaq, you can trace its origins, in a way, to a Mexico vacation and CEO Stephen Kaufer’s wife.
What is wrong with TripAdvisor?
December 14, 2011 By 47 Comments
When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to suppress freedom of speech.
