News earlier this week that about 10% of travel reviews on the web will be fake by 2014 probably came as a surprise to many
When reputation management firm Kwikchex went public with its legal threat to TripAdvisor two years ago, most probably dismissed the notion as nonsense
In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites
Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah
Whether you love or hate TripAdvisor, which began trading today as a public company on Nasdaq, you can trace its origins, in a way, to a Mexico vacation and CEO Stephen Kaufer’s wife.