To hear Rick Seaney tell it, Google’s pending buy of ITA Software — and the uncertainty surrounding it — is impacting a whole lot of the travel industry.
Google-ITA Software deal: Who is missing from the FairSearch plot?
Those behind the FairSearch anti-Google movement will clearly have been delighted with the acres of coverage the launch received yesterday.
New FareCompare app uses Apple push notifications

A new FareCompare iPhone app, When-to-Fly Airfare Alerts, treats user-requested price drops like breaking news.
Fare Alert 2.0: FareCompare in mashup of Google Maps and Twitter
FareCompare introduced a Twitter beta today that mashes-up Google Maps, FareCompare deal tweets from consumers’ favorite departure airports and Twitter users who are following those alerts from selected airports.
Fare alerts on social networks like Twitter and Facebook have become a hot arena as companies like FareCompare, Travelzoo, Travelocity and countless others vie for bookings and the allegiances of deal-hungry consumers.
FareCompare’s Twitter beta takes the competition to the next level by attempting to further engage consumers with a Web 2.0, community-oriented flavor.
Gladiators Travelzoo, FareCompare in meta Twitter battle over fare alerts

In the last couple of weeks, Fly.com, with a huge marketing assist from parent company Travelzoo, introduced 20 Twitter accounts, including LAFares, DCFares, CHIFares, BOSFares and SEAFares, and plans to tweet followers airfare deals from these airports perhaps three times a week.
Deal-publisher Travelzoo promoted Fly.com’s new Twitter accounts to millions of Travelzoo’s newsletter readers in e-mails with the headline, “NEW: Real-Time Fare Alerts from Your Home City,” and some of Fly.com’s accounts have already picked up around 2,500 followers.
The development signals that a battle royale is under way between Fly.com and fellow flight-metasearcher FareCompare and others for the hearts and minds of the Twitteratti over airfare deal alerts. FareCompare launched 170 Twitter accounts, such as flyfromLAX, early last Summer, but has yet to attract the kind of following for its individual accounts that Fly.com has attracted in a couple of weeks.










