
With numerous brands actively competing for a consumer’s business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.

With numerous brands actively competing for a consumer’s business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.

New Year, new job? First Choice is going the way of Tourism Queensland and others by recruiting a member of the public to become its new water slide tester.

Battle of the package providers is was heating up nicely ahead of busy Easter holiday break last week in the UK, with LowCostHolidays pushed out of the top ten by OnTheBeach.
Expedia is finally starting to claw back some ground on Thomson and is now just 0.75% market share behind, the closest the pair have been in four months.
More jostling for position among the UK travel sites with Yahoo back in the top ten after replacing Ebookers, which had a short-lived return of just one week.

News that TripAdvisor reviews will be added to the website of long haul tour operator First Choice sounds like just another content partnership – but the reality is somewhat different.
TUI Travel proudly announced yesterday that its UK division will be getting a brand new reservation system courtesy of Anite – but didn’t explain why it is perhaps so urgent.
Neat idea from tour operator First Choice here with the launch of a microsite within its main web service that allows users to manage and prepare for their holiday.
Tour operator First Choice has taken the offbeat step of laying open its lack of a social media strategy and saying it will now have one thanks to a tie-in with a specialist agency.
The TUI-owned operator has appointed Brighton, UK-based NixonMcInnes to develop and run its social media “as the company looks to increase customer engagement and brand consideration”.
To some extent First Choice has mirrored sister brand Thomson until now, throwing videos into a YouTube channel and having internal buzz monitoring systems in place to track mentions, comments, posts et al on the web.
Thomson says that last week’s website error which saw incorrect insurance information sold against build-your-own holidays was a mistake only its main website.
Officials now say terms and conditions for BYO trips on sister site HolidayHypermarket are actually correct and holidays are not covered under the company’s ATOL financial protection bond.
Initially it was said that an error had taken place on both sites, with an investigation taking place as to why the wrong T&Cs had appeared.

Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.

Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?

Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.

Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?
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