With numerous brands actively competing for a consumer’s business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.
A deep dive into data to show how travel brands win or lose when using Facebook
February 7, 2013 By 7 Comments
Social media and fancy video to lure people to the latest Best Job in Travel
January 9, 2013 By 1 Comment
New Year, new job? First Choice is going the way of Tourism Queensland and others by recruiting a member of the public to become its new water slide tester.
OnTheBeach ousts LowCostHolidays – Top UK travel sites, March 31 2012
April 4, 2012 By 1 Comment
Battle of the package providers is was heating up nicely ahead of busy Easter holiday break last week in the UK, with LowCostHolidays pushed out of the top ten by OnTheBeach.
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Expedia has Thomson in sight – Top UK travel sites, September 10 2011
September 12, 2011 By 1 Comment
Expedia is finally starting to claw back some ground on Thomson and is now just 0.75% market share behind, the closest the pair have been in four months.
Yahoo returns, Travelzoo climbs, Ebookers out – Top UK sites, July 16 2011
July 19, 2011 By Leave a Comment
More jostling for position among the UK travel sites with Yahoo back in the top ten after replacing Ebookers, which had a short-lived return of just one week.
TripAdvisor reviews added to First Choice website, three years late
June 15, 2011 By Leave a Comment
News that TripAdvisor reviews will be added to the website of long haul tour operator First Choice sounds like just another content partnership – but the reality is somewhat different.
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TUI begins replacing 40 year old reservation system in the UK
April 28, 2011 By 2 Comments
TUI Travel proudly announced yesterday that its UK division will be getting a brand new reservation system courtesy of Anite – but didn’t explain why it is perhaps so urgent.
First Choice creates pre-trip customer web portal
June 9, 2010 By 2 Comments
Neat idea from tour operator First Choice here with the launch of a microsite within its main web service that allows users to manage and prepare for their holiday.
Is the first rule of a social media strategy to announce you are going to get one? [First Choice]
January 26, 2010 By 5 Comments
Tour operator First Choice has taken the offbeat step of laying open its lack of a social media strategy and saying it will now have one thanks to a tie-in with a specialist agency.
The TUI-owned operator has appointed Brighton, UK-based NixonMcInnes to develop and run its social media “as the company looks to increase customer engagement and brand consideration”.
To some extent First Choice has mirrored sister brand Thomson until now, throwing videos into a YouTube channel and having internal buzz monitoring systems in place to track mentions, comments, posts et al on the web.
Thomson says ATOL cover information on HolidayHypermarket site is correct, attempts to avoids further ducking
January 12, 2010 By Leave a Comment
Thomson says that last week’s website error which saw incorrect insurance information sold against build-your-own holidays was a mistake only its main website.
Officials now say terms and conditions for BYO trips on sister site HolidayHypermarket are actually correct and holidays are not covered under the company’s ATOL financial protection bond.
Initially it was said that an error had taken place on both sites, with an investigation taking place as to why the wrong T&Cs had appeared.
