Maps have a transformative power – they are a relentless source of visual creativity, especially in the travel industry.
Google Maps monoculture is over – socially integrated and beautiful maps coming to travel
July 18, 2012 By 10 Comments
Why imagery is dominating social media in travel in 2012
May 29, 2012 By 6 Comments
This year in social media, imagery – photos and videos – have become one of the most important ways in which brands, in any industry, can communicate with their audiences.
Google Map shows volume of tourists taking pictures in every location around the world
May 11, 2012 By 13 Comments
The wonderful thing about so-called open APIs is often the level of detail the data contain – effectively allowing developers to create all sorts of fascinating mashups.
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Airlines dip their toes in the Instagram pool [INFOGRAPHIC]
May 11, 2012 By 3 Comments
It’s all about multimedia, right? And, in particular, images. At least that is what many an expert would have digital marketers believe.
Emotion and hotel websites – does yours have sex appeal?
May 7, 2012 By 10 Comments
Ask a seasoned salesman what finally drove the sale. Indeed, analyse TV and print commercials that work to find the common driving point that generated the sale.
Heathrow Airport queue row escalates as accusations fly over web images ban
April 30, 2012 By 2 Comments
Less than three months until the London 2012 Olympics and ongoing problems with lengthy queues at Heathrow Airport are threatening to spiral out of control.
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What happens in a minute on the web? [INFOGRAPHIC]
April 3, 2012 By 5 Comments
Just how much activity takes place on the internet these days, whether it’s social media, number of new mobile users, new viruses or the number of apps downloaded?
Why Pinterest works in the travel industry (ESPECIALLY destinations)
March 5, 2012 By 72 Comments
This is not another post about how to promote via Pinterest. Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance.
Social media bonanza – who, why and what
September 8, 2011 By Leave a Comment
Social media eh? Preserve of young, digerati, metropolitan types with too much time on their hands and not enough enthusiasm for real work? Maybe not.
Back to basics with ten social media marketing tips for hotels
July 5, 2011 By 3 Comments
It is impossible to attend a conference these days without an in-depth session (or two) on best practices for social media marketing in travel.
