Arthur Frommer retakes helm of brand he created

Frommers

The Frommers journey has come full circle, as the company’s original founder Arthur Frommer has re-taken the helm of the brand he created back in 1957.

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Ready, steady, go – a race to the bottom for travel guidebooks, e-books and apps?

race start line

CEO of Netflix, Reed Hastings, put it simply when he famously proclaimed last year: “We expect DVD subscribers to decline every quarter… forever.”

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BBC sells Lonely Planet to NC2 Media for a near £80 million loss

lonely planet

After weeks of speculation and five years in BBC Worldwide’s care, Lonely Planet has been sold to NC2 Media, based in Tennessee.

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Influence of content in travel industry [INFOGRAPHIC]

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In travel industry, its a proven fact that content matters a lot and it can make or break a traveler’s buying decision. Infographic from RedRocketMedia reveals interesting facts about content influence in travel industry.

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Google winding down B2B division at Frommers, travel sites need to find new content supplier

frommers biz

One area of the Frommer’s business that got little mention during the acquisition by Google last summer was the travel content service for other brands.

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Google updates Hotel Finder with date, neighborhood, brand, and travel time search

google hotel finder

Google has updated its Hotel Finder tool to invite users to narrow their searches by neighborhood and time period, plus its first unique innovation in metasearch: “time-based search.”

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Google and Frommers, six months on – never about brand or books, just look at the bigger picture

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For some, Google’s acquisition of Frommer’s in August last year triggered yet another sharp intake of breath that the Mountain View search company was wading further in on the travel sector.

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Arthur Frommer reviews the top travel trends of last year – but mysteriously forgets a big one

arthur frommer

Good ol’ Arthur Frommer, founder of Frommers Travel Guides and one of the first industry “bloggers” who still regularly shares his views on the state of the sector.

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Why user generated travel videos continually trump the professionals [VIDEO]

UGC video

Where the Hell is Matt? illustrated wonderfully how a germ of an idea from a traveller or consumer could become a global sensation in terms of inspiring travel content on the web.

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Google closes deal to buy Frommer’s travel guides

frommers

Google signed off on its deal this week to buy destination guidebook and web content provider Frommer’s, but has yet to outline what it intends to do with its latest purchase in travel.

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