A guest article by Jay Sorensen of IdeaWorksCompany on how branded fares are generating profits for airlines. Frontier Airlines attributes a 22% revenue increase to the branded fare approach.
Today’s roundup of travel trade news briefs includes Frontier Airlines, Priceline, Foursquare, Digital Spring, Mr & Mrs Smith, Visit Finland, Navigate Media Group, Travel Supermarket, Sunshine, Booking.com, Go Pro Travelling, Drive.sg, Target Rooms, Waymate, Wego, Webjet, Onyx, RateGain, LocalUncle, mTrip, Babbel, and Interhome.
Travelport and Amadeus separately announced they reached full-content agreements with Frontier Airlines and will be working on giving their travel agency customers access to the airline’s optional Stretch seating.
While the big airline news of the last 24 hours was that United and Continental closed their merger transaction, Frontier Airlines and Midwest Airlines achieved their own milestone as they integrated their reservations systems.
Month-old standards body Open Axis Group picked up Frontier Airlines as a full member and air-search vendors Everbread and Vayant Travel Technologies as allied members — but ITA Software is looking on from the sidelines.