The industry hears constantly about how Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way.
Gen Y versus corporate travel policy – stalemate in an online travel world
June 1, 2012 By Leave a Comment
Gen Y workers are by definition online, mobile and demanding. So, what’s the problem – a dynamic, flexible and tech savvy workforce has got to be a good thing, hasn’t it?
Hacker-hot, data deep: How Gen Z code literacy could transform travel-tech
May 23, 2012 By 3 Comments
Over the last few years, emerging technologies have continued to evolve at a rapid pace essentially unheard of just a decade ago.
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Beware of the people crunch in Asia as online travel booms
May 21, 2012 By 1 Comment
I’ve noticed recently that when running Asia-related events in places such as Australia (where I’ve just been) and in Europe (where I was in March), there’s a strong interest among youths in the sessions.
Gen-Y on Facebook, travel and hospitality a big employer [INFOGRAPHIC]
April 6, 2012 By 5 Comments
One of the wonders of Facebook is the ability to tap into the sheer quantity – and quality – of data that people are happy to share, meaning it’s a gold mine of information for marketers.
Forget pillow menus and hotel plush interiors, Gen-Y travellers want wifi like fresh air
October 4, 2011 By 25 Comments
Hotels spending fortunes on room renovation programmes and the latest in-room entertainment systems might want to think again.
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Startup Chic vs Corporate Geek: Can Gen-Y retention predict success?
August 25, 2011 By 6 Comments
A 2011 study on global employee engagement by BlessingWhite Research revealed that of all generations currently in the work force, Generation Y is the highest retention risk for employers this year.
The problem of managing and nurturing Gen-Y in travel tech
June 15, 2011 By 20 Comments
After appearing on a panel at the recent Mumbrella360 event in Australia, I was struck by one particular question from the audience: “Is being called ‘So Gen-Y’ an insult?”
How are you connecting with the most connected of travelers?
April 26, 2011 By 4 Comments
There are more than 14 million full time and five million part time college students in the US alone – and they are better educated than any previous generation.
Understanding the characteristics of a new generation of travel consumers
April 13, 2011 By
Millenials coming into the travel marketplace are displaying vastly different characteristics from the Gen-Y and Gen-X players before them.
