The industry hears constantly about how Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way.
Over the last few years, emerging technologies have continued to evolve at a rapid pace essentially unheard of just a decade ago.
Iâ€™ve noticed recently that when running Asia-related events in places such as Australia (where Iâ€™ve just been) and in Europe (where I was in March), thereâ€™s a strong interest among youths in the sessions.
Hotels spending fortunes on room renovation programmes and the latest in-room entertainment systems might want to think again.
A 2011 study on global employee engagement by BlessingWhite Research revealed that of all generations currently in the work force, Generation Y is the highest retention risk for employers this year.
After appearing on a panel at the recent Mumbrella360 event in Australia, I was struck by one particular question from the audience: “Is being called â€˜So Gen-Y’ an insult?”
There are more than 14 million full time and five million part time college students in the US alone – and they are better educated than any previous generation.