It’s been more than a year since the launch of getaroom, the brainchild of the founders of hotels.com, and the most consistent thing you hear about this start-up hotel-reservations business is that it “flies under the radar.”
It’s been more than a year since the launch of getaroom, the brainchild of the founders of hotels.com, and the most consistent thing you hear about this start-up hotel-reservations business is that it “flies under the radar.”

In one fell swoop, getaroom.com figured out a way to increase viewership of its commercials, boost its Facebook fan base, increase interaction with consumers, bump up traffic on its blog and plug a hotel partner.

Are you a online travel agency, tour operator, or traditional travel agency with responsibility for travel booking?

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

The business travel sector is embracing apps, mobile web, micro-management and virtual concierge systems – but what is the best strategy and how do you implement it?

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