Travel is supposedly all about memories and the experience people have in-resort. But nowadays travellers are armed with more information beforehand than ever before.
Last week news arrived that Gidsy, the de facto poster-child of the Berlin startup scene was being acquired and subsumed by fellow Berlin travel experience platform GetYourGuide.
More interesting moves in the tours and activities wing of the industry as GetYourGuide makes its first acquisition and snaps up fellow European startup Gidsy.
At a panel talk in London last night, representatives from the European divisions of these major online players revealed insights into their strategies, the limits to their growth, and which smaller startups in the market they admire the most.
Gidsy is an "AirBnB for authentic events." Locals in more than 140 cities worldwide use the site to sell their tours, courses and other activities.
Talent may be the scarcest resource for many startups in Europe. Some entrepreneurs creating innovative digital travel companies say they struggle with recruiting programmers, developers, sales chiefs, and user-experience engineers.
What is it these days with celebrities and travel startups? Or, more likely, travel startups and celebrities.