Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
US regulators may end their antitrust investigation of Googleâ€™s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites, say two news reports.
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
There’s lots of insightful stuff in Epiphany’s report into the travel sector so we’ll just dwell a while on three conclusions from the study
A declaration of war such as that of John Guscic, managing director of Australian online booking platform Webjet, cannot be any clearer:
A San Francisco tour operator, which is dependent on search engine marketing to attract clients, sued Groupon, alleging false advertising, or “bait and switch,” in its Google Adwords tactics.
Hotel CRS vendor Trust International entered into a Google program to resell Google AdWords to hotel customers and get their properties displayed in Google Maps and Google Places.
It only took a few hours for Visit Topeka to blow through its entirely monthly AdWords budget of $500 after Google changed its logo on April Fool’s Day to Topeka, but the tourism board replenished the kitty later in the day and used the Google Hot Trends tool to alter its AdWords buys to take advantage of the traffic spike.