Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.
Case study: How Starwood boosted its mobile paid search ROI
April 5, 2013 By Leave a Comment
Google may drop screen scraping of TripAdvisor and Yelp content to get government off its back
December 17, 2012 By 6 Comments
US regulators may end their antitrust investigation of Google’s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites, say two news reports.
Google AdWords gets stronger, but travel keywords struggle with conversion
November 1, 2012 By 10 Comments
Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream. But the rules of the game are changing.
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Three take aways for online travel in search engine visibility
June 21, 2012 By 11 Comments
There’s lots of insightful stuff in Epiphany’s report into the travel sector so we’ll just dwell a while on three conclusions from the study
Why affiliate deals on online travel agencies are making hotels angry
May 17, 2012 By 16 Comments
A declaration of war such as that of John Guscic, managing director of Australian online booking platform Webjet, cannot be any clearer:
Is Booking.com the travel king of Google AdWords? [INFOGRAPHIC]
January 30, 2012 By 9 Comments
Did Priceline’s Booking.com spend the most among travel brands in Google AdWords in 2011?
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Tour operator sues Groupon alleging false advertising in Google AdWords
March 25, 2011 By 10 Comments
A San Francisco tour operator, which is dependent on search engine marketing to attract clients, sued Groupon, alleging false advertising, or “bait and switch,” in its Google Adwords tactics.
Trust International gets hotel clients into Google Maps and Google Places
February 7, 2011 By 10 Comments
Hotel CRS vendor Trust International entered into a Google program to resell Google AdWords to hotel customers and get their properties displayed in Google Maps and Google Places.
Google Topeka logo highlights challenges for second-tier DMOs
April 5, 2010 By 3 Comments
It only took a few hours for Visit Topeka to blow through its entirely monthly AdWords budget of $500 after Google changed its logo on April Fool’s Day to Topeka, but the tourism board replenished the kitty later in the day and used the Google Hot Trends tool to alter its AdWords buys to take advantage of the traffic spike.
