We are frequently told by leading industry thinkers that social convergence with search is the big thing to take care of in 2012, and to a certain extent that is true – but it is just part of a larger picture.
There is a tremendous amount of online data available to help the travel industry carefully measure their search marketing, SEO or PPC campaigns.
Banish how it used to be carried out – travel inspiration and searching for products has changed immeasurably as consumers find new ways of finding the perfect trip.
Do you understand the true costs of travel payments, how to reduce your exposure to credit card fraud and surcharges or how virtual cards work?
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, Wordpress and hotels, mobile design and user experience.
Ancillary services are here to stay, so how do travel companies and airlines develop their technology and relationships so that merchandising can work for everyone?