Did you notice? Google recently indicated exactly what it is aiming to ultimately become in the travel industry.
The new version of Google Maps produces results in the context of what you are doing or where you want to go and adds flight results.
Google Maps may be upgraded to add multi-modal search and live flight data, in a move that could launch a thousand startup pivots.
Yesterday, Google updated its Flight Search. To put things in context, James van Thiel, the industry leader for Google’s Netherlands Travel team, talks about integrating search with metasearch and other developments.
Federal regulators closed a 20-month probe of Googleâ€™s search business without finding any antitrust violations.
Recent developments at Google suggest its travel strategy is moving to a second phase – and now there is a promise that next year will see consumers take it to their hearts.
It’s been a while since Google did one of its “experiments” around its Flight Search – but this latest one is quite a departure from what has come before it.
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.