Google’s suite of web and mobile-based services are continuing their penetration into travel industry. But with the launch of Glass, Google’s most hi-tech product yet, the ramifications for the sector are huge.
Google Glass – the Next Big Thing in the travel industry?
February 22, 2013 By 20 Comments
Google updates Hotel Finder with date, neighborhood, brand, and travel time search
February 7, 2013 By 5 Comments
Google has updated its Hotel Finder tool to invite users to narrow their searches by neighborhood and time period, plus its first unique innovation in metasearch: “time-based search.”
Where Google Travel is heading, according to one of its employees
January 31, 2013 By 19 Comments
Yesterday, Google updated its Flight Search. To put things in context, James van Thiel, the industry leader for Google’s Netherlands Travel team, talks about integrating search with metasearch and other developments.
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Google reaches a truce with US regulators on antitrust probe, dealing FairSearch a blow
January 3, 2013 By Leave a Comment
Federal regulators closed a 20-month probe of Google’s search business without finding any antitrust violations.
Google reckons 2013 will be the year everyone loves what it is doing in travel
December 19, 2012 By 4 Comments
Recent developments at Google suggest its travel strategy is moving to a second phase – and now there is a promise that next year will see consumers take it to their hearts.
Google may drop screen scraping of TripAdvisor and Yelp content to get government off its back
December 17, 2012 By 6 Comments
US regulators may end their antitrust investigation of Google’s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites, say two news reports.
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Google tests Flight Explorer platform to bring inspiration into the search equation
December 13, 2012 By 2 Comments
It’s been a while since Google did one of its “experiments” around its Flight Search – but this latest one is quite a departure from what has come before it.
Top ten tips for hotels to improve their search engine presence
December 13, 2012 By 5 Comments
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
How real are challenges to dethrone Google as king of hotel distribution?
December 12, 2012 By 11 Comments
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
RIP search engine optimisation in the new world of Google Travel
November 28, 2012 By 42 Comments
It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in – it’s Google’s helpful presentation of relevant information that’s killing travel SEO and SEM arbitrage.
