Google’s suite of web and mobile-based services are continuing their penetration into travel industry. But with the launch of Glass, Google’s most hi-tech product yet, the ramifications for the sector are huge.
Yesterday, Google updated its Flight Search. To put things in context, James van Thiel, the industry leader for Google’s Netherlands Travel team, talks about integrating search with metasearch and other developments.
Federal regulators closed a 20-month probe of Googleâ€™s search business without finding any antitrust violations.
Recent developments at Google suggest its travel strategy is moving to a second phase – and now there is a promise that next year will see consumers take it to their hearts.
US regulators may end their antitrust investigation of Googleâ€™s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites, say two news reports.
It’s been a while since Google did one of its “experiments” around its Flight Search – but this latest one is quite a departure from what has come before it.
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
Itâ€™s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in – itâ€™s Google’s helpful presentation of relevant information thatâ€™s killing travel SEO and SEM arbitrage.