Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear.
Google’s suite of web and mobile-based services are continuing their penetration into travel industry. But with the launch of Glass, Google’s most hi-tech product yet, the ramifications for the sector are huge.
For some, Google’s acquisition of Frommer’s in August last year triggered yet another sharp intake of breath that the Mountain View search company was wading further in on the travel sector.
In Google’s continued integration of the Zagat properties, the company has announced that all of Zagat’s paid apps will now be free for download.
Google signed off on its deal this week to buy destination guidebook and web content provider Frommer’s, but has yet to outline what it intends to do with its latest purchase in travel.
Back in July 2010, when Google said it was splashing out $700 million on air search and shopping tech provider ITA Software, officials put together a handy diagram.
Similar to when Google bought ITA Software in the summer of 2010, officials are avoiding saying yet what the search giant intends to do with its purchase of Frommer’s travel guides.
With this week’s announcement of its acquisition of Frommerâ€™s, Google continues to unabashedly move into the content game in travel.
Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommers for an undisclosed fee.