Six myths about SEO hoteliers are still believing

hotel search keyboard

Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear.

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Google Glass – the Next Big Thing in the travel industry?

Google Glass In Travel Industry 1

Google’s suite of web and mobile-based services are continuing their penetration into travel industry. But with the launch of Glass, Google’s most hi-tech product yet, the ramifications for the sector are huge.

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Behold, the center of the Googleverse: It’s all coming together for Ye Olde Small Business

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Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable Googleverse. But what is the connection between all of these seemingly disparate elements?

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Google and Frommers, six months on – never about brand or books, just look at the bigger picture

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For some, Google’s acquisition of Frommer’s in August last year triggered yet another sharp intake of breath that the Mountain View search company was wading further in on the travel sector.

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Zagat drops paid apps, will it drop quality as well?

Zagat Mobile Apps Will Be Free

In Google’s continued integration of the Zagat properties, the company has announced that all of Zagat’s paid apps will now be free for download.

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Google closes deal to buy Frommer’s travel guides

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Google signed off on its deal this week to buy destination guidebook and web content provider Frommer’s, but has yet to outline what it intends to do with its latest purchase in travel.

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The new Google travel ecosystem… from the user point of view

google new ecosystem

Back in July 2010, when Google said it was splashing out $700 million on air search and shopping tech provider ITA Software, officials put together a handy diagram.

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Did Google buy Frommer’s for its search engine juice? No, there is a lot more going on

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Similar to when Google bought ITA Software in the summer of 2010, officials are avoiding saying yet what the search giant intends to do with its purchase of Frommer’s travel guides.

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Is Google abusing its monopoly in search, or just trying to stay in the travel game?

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With this week’s announcement of its acquisition of Frommer’s, Google continues to unabashedly move into the content game in travel.

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Google buys Frommers, destination content in search just got a little bit more interesting

frommers

Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommers for an undisclosed fee.

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