How to test your way to giving a better online travel booking experience

computer testing

The travel industry is more diversified than ever before. So beware…

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Independent hotels given route to claw back web traffic via Direct Link

fastbooking direct link

FastBooking has developed a piece of technology to deliver online customers to a hotel’s own website from a number of partner sites.

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Watch out, thieves are operating in this area

pickpocketmap

Here’s a new take on using map-based search to help travellers, albeit by tapping into what can go wrong.

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Google Maps adds weather but where is Hurricane Irene?

andros

Google Maps added a weather layer, but it’s doubtful the new wrinkle will turn into much of a travel-planning tool.

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Google starts bringing in tech partners for Hotel Finder

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Trust International is the first hotel reservation system to be selected by Google to work alongside online travel agencies and chains on the new Hotel Finder service.

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Is this the ultimate 3D map-based trip planning device?

geo-cosmos

Not something many consumers will see hanging from the roof of their local retail travel agent: a gigantic globe, made up of thousands of tiny display panels.

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MIT student creates travel hyperdrive, map-based for now

globe genie1

Massachusetts Institute of Technology, feeder of brainiacs to ITA Software, is probably creating all sorts of mad pieces of kit that will enrich the travel experience in years to come.

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Coming soon: more searches on Google Maps from mobiles than desktops

google map search

A significant milestone is looming in the coming weeks which may well demonstrate the importance of mobile to travel companies and how they communicate with customers.

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Google brings hotel price ads and booking front and center

clifthotel

There’s no missing it: Google’s experimentation with hotel price ads and booking is becoming more dramatic and prominent.

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Google continues experiments with hotel ads and coupons

chicagohotels

Sometimes it seems that Google has so many different experiments going on with hotel ads and pricing that it is simply planting them in various search results and pages to see which ones sprout.

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