Google versus Facebook – a fascinating battle between between two giants of the web, not least because Google’s Plus network hasn’t really hit Facebook too hard yet.
Can Google+ work if it has high quality images, better links and uses Big Data?
May 20, 2013 By 7 Comments
Fiz wants to champion places via crowd wisdom and user-generated content
May 16, 2013 By 4 Comments
Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
March 15, 2013 By 3 Comments
Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism.
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Google launches “Sign-In with Google+” option – 101 guide for travel companies to interactive posts
March 7, 2013 By 13 Comments
Google has been known as a web search company for aeons. Now, Google is literally into everything on the web, including a growing penetration into the travel vertical.
Case study: Travel Republic hits 1 million followers on Google+, a UK agency first
March 6, 2013 By 1 Comment
Travel Republic, the UK online travel agency, has hit a social media milestone in attracting 1,021,907 followers on Google in less than a year.
Google Glass – the Next Big Thing in the travel industry?
February 22, 2013 By 20 Comments
Google’s suite of web and mobile-based services are continuing their penetration into travel industry. But with the launch of Glass, Google’s most hi-tech product yet, the ramifications for the sector are huge.
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Top tech companies fail to shine in social media engagement stakes
January 14, 2013 By 1 Comment
The UK’s fastest growing technology companies are not so speedy when it comes to engaging customers on social media according to a study
What’s pushing people to purchase on social media [INFOGRAPHIC]
December 18, 2012 By 1 Comment
Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off
The social foundation: How social proof increases clickthrough on search
December 14, 2012 By 1 Comment
Word-of-mouth has always been one of the most powerful – and valuable – forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing (WOMM) campaigns can spread.
Thomson turns to Google+ Hangouts to welcome resort guests
August 22, 2012 By 2 Comments
British holiday brand Thomson, one of the largest in the UK, is rolling out a new welcome program designed to acclimate holidaymakers prior to arriving at their destination resort.
