In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad Extensions, with images and maps.
For the first time, there’s ample empirical evidence that Google may actually be cannibalizing its PPC revenues in the travel vertical after entering the market with competing products.
The top attractions at a destination are automatically highlighted in a promotional bar when you search Google for “top things to do at destination X.”
Yahoo’s decision to buy Tumblr is bad news for Marissa Meyer’s shareholders, because the deal fails the four tests of a successful acquisition.
While Amazon offers the convenient checkout service to retail-website builders, other retailers are understandably loath to embrace the e-commerce giant’s tools.
Last year, one of YouTube’s executives told a conference that around 90% of all web traffic will soon be video.
With mobile e-commerce predicted to reach over $278 billion by 2015, the mobile payments sector is heating up – and Google is at the head of the pack, announcing the next iteration of Google Wallet at the I/O Conference later today.
Google has unveiled data to show how travellers in the United Arab Emirates and Saudi Arabia travelers use mobile, video and search engines in their travel decisions.
Here we go again: yet more nagging about SEO and keeping up to date with the almighty Gâ€™s latest industry-wrecking whims? Well, almost but not quite â€“ hopefully.