In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad Extensions, with images and maps.
Collateral damage: Google cannibalizing its own PPC revenues?
May 24, 2013 By 2 Comments
For the first time, there’s ample empirical evidence that Google may actually be cannibalizing its PPC revenues in the travel vertical after entering the market with competing products.
Google launches destination advice on top attractions, plus conversational search
May 22, 2013 By 19 Comments
The top attractions at a destination are automatically highlighted in a promotional bar when you search Google for “top things to do at destination X.”
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Successful acquisition? Why Yahoo buying Tumblr fails on four tests
May 21, 2013 By 2 Comments
Yahoo’s decision to buy Tumblr is bad news for Marissa Meyer’s shareholders, because the deal fails the four tests of a successful acquisition.
Will Google do an Amazon and one-click-checkout the rest of the web
May 18, 2013 By Leave a Comment
While Amazon offers the convenient checkout service to retail-website builders, other retailers are understandably loath to embrace the e-commerce giant’s tools.
DEVICES – Product news, launches and more – May 2013
May 16, 2013 By Leave a Comment
Malaysia tourism launches Trip Planner app for iOS, Android
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Visual opinions – Understanding video reviews in the travel industry
May 16, 2013 By 1 Comment
Last year, one of YouTube’s executives told a conference that around 90% of all web traffic will soon be video.
Mobile payments get serious on Google as Wallet evolves to handle travel [UPDATE]
May 15, 2013 By 5 Comments
With mobile e-commerce predicted to reach over $278 billion by 2015, the mobile payments sector is heating up – and Google is at the head of the pack, announcing the next iteration of Google Wallet at the I/O Conference later today.
Mobile and video influence Middle East travelers, but technology restrains conversions
May 15, 2013 By Leave a Comment
Google has unveiled data to show how travellers in the United Arab Emirates and Saudi Arabia travelers use mobile, video and search engines in their travel decisions.
Travel content marketing across the funnel: Moving from IF to HOW
May 14, 2013 By 8 Comments
Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully.
