Whether they are responsible for managing check-ins, meals, entertainment activities or check-outs, hoteliers are always on the run and have no time to spare.
Hotel websites: Tips for a multi-device and info-hungry world (full of impatient consumers)
June 5, 2013 By 4 Comments
Online gift cards – a marketing and distribution goldmine for hotels?
May 13, 2013 By 3 Comments
Gift certificates – rarely mentioned in the travel industry as a marketing tool but apparently they are the most-wanted gifts by women and the third-most wanted by men.
Step forward Graph Search into the digital marketing mix for hotels
February 23, 2013 By Leave a Comment
There’s a well-known saying in real estate – “location, location, location” – which points to the great importance of, well, location when determining the desirability of a property.
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The death of SEO and why keywords are possibly being removed to push paid traffic
February 12, 2013 By 38 Comments
Here is a piece of so-called Inside Baseball analysis that is slowly affecting large swathes of the travel industry, in particular hotels.
The Scan: Tivoli, Ibis and SLH get mobile but Greenland gets social, and more travel tech news
January 22, 2013 By Leave a Comment
It’s mostly about accommodation distribution as Treovi, SLH, Ibis, Hotelbeds, GuestCentric, JustBook, HomeAway, Reevoo, AeroNexus, Elite Meetings and Greenland all make the cut in our roundup of stories making news and driving opinion on 22 January
Can hotels chill out when it comes to multi-device websites?
January 3, 2013 By 2 Comments
Imagine for a second that someone is trying to make a hotel reservation for the same evening, but has already left the house so all they can use are mobile devices.
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How to love the Doctor Evil of the hotel world
December 17, 2012 By 6 Comments
In previous years, European tour operators would book entire hotels so they could accommodate the passengers on their planes.
What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?
December 5, 2012 By 30 Comments
A month after the deal of the year was announced, hoteliers and marketers are digesting how Priceline’s proposal to buy Kayak for $1.8 billion will impact on their digital strategy?
The Scan: Skyscanner clocks 10 million app downloads, Priceline brings bidding to mobile, and more news
September 20, 2012 By 1 Comment
More than a third of visits to Skyscanner come through apps, and more items in our rundown of the stories that are making news and driving opinion on 20 September.
Social concierges – a solution to the hotel marketing problem
April 25, 2012 By 25 Comments
According to a number of studies, the number one choice for consumers contacting hotels via social networks is to find local information.
