Hotel websites: Tips for a multi-device and info-hungry world (full of impatient consumers)

information overload

Whether they are responsible for managing check-ins, meals, entertainment activities or check-outs, hoteliers are always on the run and have no time to spare.

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Online gift cards – a marketing and distribution goldmine for hotels?

hotel present

Gift certificates – rarely mentioned in the travel industry as a marketing tool but apparently they are the most-wanted gifts by women and the third-most wanted by men.

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Step forward Graph Search into the digital marketing mix for hotels

infinity pool

There’s a well-known saying in real estate – “location, location, location” – which points to the great importance of, well, location when determining the desirability of a property.

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The death of SEO and why keywords are possibly being removed to push paid traffic

SEO strategy

Here is a piece of so-called Inside Baseball analysis that is slowly affecting large swathes of the travel industry, in particular hotels.

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The Scan: Tivoli, Ibis and SLH get mobile but Greenland gets social, and more travel tech news

tivoli hotels

It’s mostly about accommodation distribution as Treovi, SLH, Ibis, Hotelbeds, GuestCentric, JustBook, HomeAway, Reevoo, AeroNexus, Elite Meetings and Greenland all make the cut in our roundup of stories making news and driving opinion on 22 January

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Can hotels chill out when it comes to multi-device websites?

tablet figure

Imagine for a second that someone is trying to make a hotel reservation for the same evening, but has already left the house so all they can use are mobile devices.

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How to love the Doctor Evil of the hotel world

doctor evil

In previous years, European tour operators would book entire hotels so they could accommodate the passengers on their planes.

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What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?

hotel pool laptop

A month after the deal of the year was announced, hoteliers and marketers are digesting how Priceline’s proposal to buy Kayak for $1.8 billion will impact on their digital strategy?

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The Scan: Skyscanner clocks 10 million app downloads, Priceline brings bidding to mobile, and more news

Skyscanner android

More than a third of visits to Skyscanner come through apps, and more items in our rundown of the stories that are making news and driving opinion on 20 September.

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Social concierges – a solution to the hotel marketing problem

guest1

According to a number of studies, the number one choice for consumers contacting hotels via social networks is to find local information.

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