Building a direct revenue channel has become paramount to any other marketing effort. And the hotel website is a critical component to selling room nights, preserving rate, and building market share.
Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented
April 26, 2013 By 2 Comments
Was hotel marketing always this complicated? Part Two of Three – GDS consolidation and rise of OTAs
April 24, 2013 By Leave a Comment
At the onset of the new decade (1990) it became apparent that travel agents were caught in a price battle between the remaining four global distribution systems and the airlines.
Was hotel marketing always this complicated? Part One of Three – Birth of the GDS
April 23, 2013 By 2 Comments
What was hotel marketing like before the internet? Most marketers would agree these were simpler times.
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Top ten tips for hotels to improve their search engine presence
December 13, 2012 By 5 Comments
So even if we’re now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
How real are challenges to dethrone Google as king of hotel distribution?
December 12, 2012 By 11 Comments
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
The implications of last-minute bookings for hotel operators
September 20, 2012 By 8 Comments
With shifting consumer expectations due to the proliferation of last-minute booking apps, hotels must consider the implications of offering rooms via the last-minute mobile channel.
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